Eugenia Ruzhentseva

At PRAGNUM, I have found a combination I particularly value: creative freedom and a sense of stability that matters deeply in uncertain times. There is an openness to experimentation, alongside clear principles and a team I can rely on. This spirit resonates with me, giving me the confidence to try new ideas and bring my own voice to the firm’s communications

Professional experience
and recognition

Eugenia has over 20 years of experience in media and communications, much of it focused on the legal sector. She began her career in journalism and held editorial and management roles at specialist legal publications, including Yurydychna Practika, Ukrainian Lawyer and Advocatura. She served as Marketing Manager and subsequently Deputy General Manager of Yurydychna Practika Publishing House, and held Business Development Manager and Executive Manager roles at a law firm. She also led Legal High School, an educational platform for legal professionals, and advised law firms on business development and marketing. Her experience also includes work in the public sector. She launched and developed the International Forum for the Promotion of Legal Services, which ran for over a decade, and PLS Top Teams, a ranking of leading legal marketing professionals. She organised legal and business forums in Ukraine and contributed to international events. From 2018 to 2021, Eugenia was a member of the Nominations Committee of the Ukrainian Legal Awards. She joined PRAGNUM in 2026 and leads the firm’s marketing and communications function. She holds a degree in Public Relations and a Master’s degree in Law.

Specialization and experience

Eugenia specialises in strategic communications, marketing, business development and PR for the legal sector, as well as professional event management.